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mahfuj Cr7
Aug 03, 2022
In Welcome to the Forum
After dismantling the Tencent Video doki product, the author of this article analyzes its existing problems and puts forward relevant optimization suggestions. I interviewed the product manager of Tencent Video Desktop this week. I asked a lot about the experience of Tencent Video products. Many of the answers were not satisfactory. After the interview, I dug deeply into this product of doki and learned a lot. When doing this analysis, I mainly divide it into two points: doki disassembly analysis and optimization suggestions; If it were me, how should I re-plan the doki fan community. 1. Product disassembly analysis and optimization suggestions The simplest and most rude way to analyze a product is to constantly experience it, sort it out, and then separate out its structure and function. Use functions to reverse user needs, judge user groups and product positioning according to the strength of needs, and finally organize and think about its business positioning and future planning and optimization. In fact, the main purpose of spending so much time is to more clearly grasp the core needs and new trends phone number list of similar products, and to put forward more accurate optimization suggestions for this product~ Experience environment: The reason why I choose iQIYI Bubble for competitive analysis is because it is relatively mature. The two products are very similar in terms of use environment and positioning. The following I mainly use the method of user experience to analyze the products. In the summary, the comparison with the bubble circle and the analysis of its advantages and disadvantages are explained. 1. Strategic layer Tencent doki strategic layer Bubble circle strategy layer analyze: Bubble Circle: In terms of strategic positioning and target users, in addition to overlapping with doki’s positioning, it also focuses on building a pan-entertainment community. Video products and interest circles are all inclined. The relevant content functions are very complete. The Star Chaser version of Tieba expands the capabilities of community products and forms a good mutually beneficial relationship with iQiyi video resources. In the future, it can go further in the multi-interest content community. doki: Compared with the bubble circle, the advantage is that the target users are clear, the main star fan community is relatively complete, and the functions are relatively complete, focusing on improving the
Tencent video doki community disassembly analysis and content media
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mahfuj Cr7

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